Leininkugel’s
Leininkugel’s has always been about nature. Brewed in Chippewa Falls since 1867, surrounded by lakes, forest, and fresh air. But today, those very natural landscapes are under threat. Lets brew up some change.
Beer is over 90% water. If we don’t protect are our lakes and waterways, we’re not just hurting nature we’re ruining beer. That’s something even the most casual drinker can understand.
Activations
Limited edition cans and packaging.
Partner with wisconsinlandwater.org.
Taproom charity nights - a portion of every pint goes to wisconsinlandwater.org.
Social campaign - encourage customers to post a photo of their Leinenkugel drink with the #NoWaterNoBeer that triggers a wisconsinlandwater.org donation.
Host seasonal lake, river, or shoreline cleanups in partnership with local environmental groups.
Collab with Keelclip - sustainable packaging system for multipacks of cans.
