Carhartt
Life doesn’t hand out shortcuts. It hands out setbacks, hard work, and tougher days. Carhartt was built for that. For the rain, the rust, the grit. For the people who don’t quit, even when everything else tells them to. When everything in life is tough. Carhartt is too.
Social Activation
Participants tag #styledtough for a chance to be reposted on Carhartt’s socials.
Fans and creators encouraged to remix their Carhartt outfits — workwear jackets with sneakers, overalls with crop tops, chore coats with runway vibes.
In-person popups
Pop-up styling stations in cities (New York, Atlanta, Berlin, and Tokyo).
Attendees customize their Carhartt gear (patches, embroidery, paint).
