Tums lacks relevance with younger generations, needing a new voice that identifies with consumer values of balancing a health-conscious lifestyle while still making time for indulgence and fun.
For young people, health and wellness is not just a trend, but an everyday lifestyle. However, they still desire to indulge in fun, food, and festivals. TUMS is a catalyst for fun, providing immediate relief and permission to indulge guilt-free. With TUMS, you can stay spontaneous, and say yes to whatever comes next.
Digital Banner
OOH
Social Post
Social Activation
Share your biggest “bites” (messy festival foods, giant portions, spicy eats) with a branded hashtag #FrontRowFeasts for a chance at TUMS VIP passes.
Tums revamped packaging
Tums revamped packaging
TUMS is an on-the-go savior to keep the good times rolling.
Let’s bring TUMS out of the medicine cabinet and into pockets and purses. No matter where the day takes you, embrace the next move with ease.
TUMS will travel to festivals across America serving up fast acting stomach relief to foodies and music lovers all summer long.
Fans can score the TUMS Fast Track Pass wristband that lets them skip the line at food trucks, stands, and even get ticket upgrades seating at shows , concerts etc. Because with TUMS, you’ll get a fast past flavor, fun, and whatever comes next!