Bose is a nostalgic brand for many of us, however its headphones may be drowned out today because of competitive and budget friendly companies. Minimizing the standards to enjoy and express yourself.
This campaign and its slogan, “hear what matters”, emphasize that music allows you to shape, voice, and reflect who you are as an individual.
Bose allows you to hear what matters, with well-deserved quality.
Bose will partner with artists across genres to host surprise concerts in public spaces (parks, rooftops, subways).
The twist: the crowd only hears the performance through Bose headphones (distributed on-site).
The world around is noisy, but in the headphones, it’s a private, perfect-sounding concert.
Social Activation
Fans unlock access by scanning QR codes dropped in select cities or shared by influencers.
Every purchase of Bose QuietComfort headphones includes:
1 free month of BetterHelp therapy
Exclusive soundscapes designed by Bose engineers (meditations, focus playlists, sleep sounds).
