Toyota
Forever Faithful
Consumers are loyal to brands they can count on. 49ers fans are commonly called “The Faithful.”
Just as Toyota vehicles are known for their unwavering reliability, the San Francisco 49ers' fan base, The Faithful, is renowned for its loyalty. Let’s join forces to show that, like The Faithful, a Toyota will always be there for you.
OOH
TV spot
OPEN ON a gas station in the middle of nowhere. George Kittle is seen inside a glass phone booth making a call.
Cut to Brock Purdy in his home, phone rings.
BROCK: George? You're in a phone booth? They still exist?
Cuts to George still in the phonebooth.
GEORGE: Brock, I'm in the middle of nowhere. Car broke down. I'm scared.
Cut to Purdy getting inside of his Toyota Tacoma, ready to drive off.
BROCK: Well, if you had a Toyota—
Brock is immediately cut off by George, and the camera pans to George rolling his eyes.
GEORGE: Yes, I know, I know.
There is a brief pause.
GEORGE: AND can you get me one of those famous Brock PB&J?s
Brock brakes and backs up.
BROCK: Yes, George. With the crust off.
VO: Sometimes the best ability is reliability. Toyota, forever faithful.
The Ultimate Niner Faithful
Why: The NFL is the most expensive American sport to attend, leaving many super fans out of the price range for tickets.
What: An exclusive, invitation-only section for the most dedicated 49ers fans, hand-picked by the team itself. This isn't just a seating area. It's an intimate, behind-the-scenes community that brings the most loyal members of the "Niner Faithful" closer to the team than ever before. It's a way of saying "thank you" to the fans who show up every Sunday, rain or shine.
How: Fans are selected based on their long-term loyalty, social media engagement, and community involvement. It’s a reward for the fans who live and breathe 49ers football. (per season)
